For owner-led businesses doing $1M to $10M
Your competitors are not better than you. They are just easier to find.
Five days, live, to turn what you already know into published work that brings the right people to your inbox. Thirty minutes a week from you. The system does the rest.
Watch first · 14 minutes
Sound on. Everything is explained in the video.
Day one
Fourteen days later
Five months
01 Who this is for
This works when you already know something worth publishing.
It does not manufacture expertise. It takes the expertise you already have and puts it somewhere your buyers can find it.
Built for
- Owner-led service businesses doing $1M to $10M
- Owners still involved in selling
- Anyone whose pipeline stops when the ad spend stops
- People willing to put their own name on an opinion
- Thirty minutes a week, every week
Not built for
- Anyone looking for followers rather than clients
- Anyone who wants to hand this to an intern
- Businesses where one new client would not change the year
- People who will not appear under their own name
- Anyone expecting results in week one
02 The five days
You will have published before Friday.
Live each day, with me on the screen. Not a recording, and not a course you never open.
Pick the thesis
The one claim about your industry your competitors are too careful to say out loud. You already make this argument on sales calls.
Extraction
I run the interview protocol on you. Thirty minutes of talking becomes a structured draft while you watch.
Build the stack
One thesis becomes seven finished pieces across the channels where your buyers actually are.
Distribution and enforcement
Where it goes, in what order, and the pass that strips out everything that makes writing read like a machine wrote it.
Conversion
How a reader becomes a booked call. The part every content course leaves out.
03 What you keep
The system, not just the week.
04 The guarantee
Show up for all five days.
If you get to Friday without published work in front of you and a clear system for producing more, send one email to the address on your receipt and say the word refund.
No call. No form. No explaining yourself to anybody. You keep the protocol, the rules and the swipe file either way.
05 Questions
I am not a writer. Does that matter?
No. You talk, the system structures. The thirty minutes you spend is talking into a recorder, usually in the car. Nobody in the Build is asked to sit down and write from a blank page.
My industry is boring. Will anyone read this?
Mine is cross-border capital flowing into farmland, mines and ports. Fifteen million impressions in five months, and eighty four percent of the people reached had never heard of me. Boring is an advantage, because your competitors will not do the work.
What if I miss a day?
Every session is recorded and posted the same day. The guarantee requires attendance, live or recorded, and completion of the work.
Is this just prompts?
The prompt stack is one of five components. On its own it produces the same output everybody else is publishing. The enforcement layer and the thesis work are what make the difference.
How fast does this work?
My first piece did 3,442 impressions and two new followers. Fourteen days of daily publishing later, the same piece was read 978,288 times in a single day. Expect the first weeks to look like nothing. That is the normal shape of it, and it is the reason most people quit before it works.
What happens after the five days?
You have a published body of work and a system you can run yourself. There is a longer program for people who want help running it at scale, and you will hear about it on day five. There is no obligation and the Build stands on its own.
06 One decision
Twelve weeks from now, someone in your city will still know less than you do.
The only question is whether your clients can still find them first.